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  What is the importance of content strategy in inbound marketing? The importance of content strategy in inbound marketing- Because it helps to create a cohesive customer experience that resonates with your target market. Content strategy involves crafting messages and materials that are relevant to your customer’s needs and interests. This includes creating content such as blog posts, ebooks, infographics, podcasts, and videos that are tailored to your audience and that are supported by a comprehensive content marketing plan. An effective content strategy helps to establish brand awareness, and build and generate leads. It also helps to keep your messages consistent and engaging across all channels and platforms. Content strategy is an important component of any inbound marketing campaign and should be careful consideration when creating a holistic strategy.   It is an important content strategy- A content strategy is important for any company or organization because it provides str