What is the importance of marketing strategy?
The importance of marketing strategy- Marketing strategy is extremely important because it helps guide businesses in the right direction and ensures that their products and services reach their desired target markets. By having a well-defined marketing strategy, companies can identify the most effective channels and tactics to reach their target audience, as well as the most effective promotional and pricing strategies to increase sales and profitability. In addition, a well-designed marketing strategy helps ensure that companies can allocate their resources in the most efficient way and take advantage of the most lucrative opportunities in the marketplace. Marketing strategy is essential for a company : As it helps define the company's overall vision and mission, as well as provides direction and guidance in all marketing activities. Establish a clear plan for how the business will reach and communicate with potential customers, and how it will position itself in the marketplac